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关键词： 电子商务   非遗文化   乡村振兴  

摘要： 乡村振兴战略是党的十九大以来我国针对农村问题的重大战略部署,也是新时代对乡村文化产业进行分析和梳理总结。电子商务作为当下网络信息时代的一种新兴经济模式,利用好电商模式是全面推进乡村振兴的重要途径。本文以浙西非遗文化为例,运用电商模式,结合当前我国旅游业的快速发展和乡村振兴战略等相关理论政策要求,分析浙西非遗文化所存在的困境,将传统非遗文化与乡村旅游发展创新结合,剖析非遗文化与乡村旅游发展之间的内在关系,提出电商赋能浙西文旅融合的新型发展概念,为全面推进乡村振兴战略提供发展新路径。Rural revitalization strategy is a major strategic plan for rural issues in China since the 19th National Congress of the Party, and it is also a new era to analyze and sort out the summary of the rural cultural industry. E-commerce as an emerging economic model in the current network information age, using the e-commerce model is an important way to comprehensively promote rural revitalization. This paper takes the intangible cultural heritage in West Zhejiang as an example, uses the e-commerce mode, combines the current rapid development of China’s tourism industry and the rural revitalization strategy and other relevant theoretical policy requirements, analyses the dilemma that exists in the intangible cultural heritage in West Zhejiang, combines the traditional intangible cultural heritage with the innovation of rural tourism development, analyses the intrinsic relationship between the intangible cultural heritage and the development of rural tourism, and puts forward a new concept of development of the e-commerce empowered culture and tourism in West Zhejiang integration to provide a new path of development to comprehensively promote the strategy of rural revitalization.

关键词： 案例研习方法   民法学教育   鉴定式   论辩式   诊所式  

摘要： 我国高校民法学教育中,传统的案例教学法并未从本质上改变既有的教师主导型的“经院式”“灌输式”教学模式和学生被动的“接受型”的学习模式。为破解这一难题,建构出一套区别并进步于传统民法学实践课程模式的创新型案例研习方法体系,分为初级、中级和高级三个阶段:第一阶段是以鉴定式案例研习方法来提升学生对法律规范和事实的体系分析能力;第二阶段是以论辩式案例研习方法来提升学生围绕争点的对抗论证能力;第三阶段是以诊所式案例研习方法来提升学生对真实案例的实战处理能力,最终实现提升学生核心职业能力的培养目标。

关键词： 区块链技术   供应链   物流管理  

摘要： 区块链技术以其固有的安全性和信任度,为跨行业的信息交换难题提出了创新解答。针对传统供应链物流管理中的信息流通障碍问题,我们深入研究了区块链技术的信息效益。基于得到的有效信息,可以看出区块链能够革新供应链物流管理的流程,促进其向标准化方向转变。本文从信息的角度探讨了区块链与供应链物流管理的相互作用,为提升供应链物流管理的信息交流效率提供了有益的结论。

关键词： 河南农特产品   网络营销   网络营销渠道   4Ps营销策略  

摘要： 网络营销是当代产品企业营销战略的重要组成部分,对企业竞争力及可持续发展具有深远影响。河南作为农业强省,农特产品资源丰富、市场潜力巨大,近几年来,随着传统电商发展趋于完善、短视频营销突起,河南农特产品的网络营销迎来发展的高峰期,但仍处在边摸索边发展的阶段。文章将以河南农特产品为研究对象,运用文献法、实地考察法、对比分析法等来分析河南农特产品现有网络营销情况,结合网络营销理论和4Ps理论,针对其存在的网络营销渠道单一、品牌打造意识较弱、产品价格不统一、相关产业链服务差等问题,从渠道拓展与创新、品牌建立与营销、产品价格优化促销、产业链服务升级提出创新改进措施,从而为河南农特产品的网络营销提供理论支持和实践指导。Online marketing is an important component of the marketing strategy for contemporary product enterprises, significantly influencing their competitiveness and sustainable development. As a major agricultural province, Henan boasts abundant resources of specialized agricultural products and has great market potential. In recent years, especially with the gradual refinement of traditional e-commerce and the rise of short video marketing, the online marketing of Henan’s agricultural products has reached a peak period of development. However, it still remains in a stage of exploration and gradual advancement. This paper focuses on Henan’s agricultural products, utilizing a literature review, field investigation, and comparative analysis to examine the current state of online marketing in this sector, in conjunction with online marketing theories and the 4Ps theory. It addresses existing issues such as a lack of diversity in online marketing channels, weak brand awareness, inconsistent product pricing, and subpar services in related industry chains. The paper proposes innovative improvement measures in areas such as channel expansion and innovation, brand establishment and marketing, product price optimization and promotion, and upgrading of industry chain services, thereby providing theoretical support and practical guidance for the online marketing of Henan’s agricultural products.

关键词： 乡村振兴   农村电子商务   发展创新   优化路径  

摘要： 党的二十大报告提出,全面推进乡村振兴。我国作为一个农业大国,国家历来重视农村、农业、农民的发展问题,农村电商作为解决“三农”问题的有效策略,在推动农村经济发展过程中发挥着不可替代的作用。发展农村电子商务不仅可以扩大农村市场规模、优化农村产业结构,还可以为农村带来新思想、新技术,推动乡村社会发展,实现村民增产增收。因此,本文深入分析乡村振兴背景下农村电子商务发展过程中存在的问题、发展创新的意义,从建设人才队伍、健全物流体系、营造特色品牌、集结监管力量、加强政策扶持等方面探索农村电子商务发展水平以及农村地区的经济建设水平。The report of the 20th National Congress of the Communist Party of China proposed to comprehensively promote rural revitalization. As a big agricultural country, the state has always attached importance to the development of countryside, agriculture and farmers. Rural e-commerce, as an effective strategy to solve the problem of “three farmers”, plays an irreplaceable role in promoting the process of rural economic development. The development of rural e-commerce can not only expand the scale of the rural market, and optimize the rural industrial structure, but also bring new ideas and new technologies to the countryside, promote rural social development, and achieve increased production and income of villagers. Therefore, this paper deeply analyzes the problems existing in the development process of rural e-commerce under the background of rural revitalization and the significance of development and innovation, and explores the development level of rural e-commerce and the economic construction level of rural areas from the aspects of building talent team, improving logistics system, creating characteristic brands, gathering regulatory forces, and strengthening policy support.

关键词： 电子商务   复杂产品   时间窗  

摘要： 在电子商务的快速发展和全球化经济背景下,复杂产品的快速研制对企业竞争力至关重要。本研究着眼于硬时间窗约束下,生产商在电子商务供应链中的参与模式,探讨如何通过研发与生产的协同优化来提升整体收益。研究分析了串行、并行和部分重叠模式,构建了量化模型来评估知识累积和设计返工对研制时间和产品质量的影响。本研究不仅提出了判定生产商最优参与时间的条件,还揭示了其与技术创新、协同度和信息交流频率的关系,为电子商务企业在紧张的市场节奏中高效研发复杂产品提供了策略指导,具有显著的理论和实践价值。In the context of rapid development of e-commerce and globalized economy, the rapid development of complex products is crucial for the competitiveness of enterprises. This study focuses on the participation mode of manufacturers in the e-commerce supply chain under hard time window constraints, and explores how to improve overall profits through collaborative optimization of research and development and production. The study analyzed serial, parallel, and partially overlapping patterns, and constructed a quantitative model to evaluate the impact of knowledge accumulation and design rework on development time and product quality. This study not only proposes the conditions for determining the optimal participation time of manufacturers, but also reveals its relationship with technological innovation, collaboration, and information exchange frequency, providing strategic guidance for e-commerce enterprises to efficiently develop complex products in a tense market rhythm, and has significant theoretical and practical value.

关键词： 乡村振兴   农村电商   电子商务   江苏  

摘要： 互联网、物联网等信息技术的进步,带动了农村电子商务的快速发展。近年来,江苏省农村电商涌现出一批新业态、新模式,其中以宿迁、沐阳、连云港为代表的农村电商创新模式最为突出。基于对三类典型模式的分析,探讨乡村振兴战略背景下农村电商赋能乡村振兴的现存困境,主要体现在主体认识不足、产销模式单一、专业人才匮乏、产业筹资困难等方面。为此,需要从强化政策宣讲、加强品牌建设、完善培训体系、多元筹资融资等多方面努力,以实现农村电商与乡村振兴战略的协同发展。The progress of information technology such as the Internet and the Internet of Things has led to the rapid development of rural e-commerce. In recent years, a number of new business forms and new models have emerged in rural e-commerce in Jiangsu Province, among which the innovation model of rural e-commerce represented by Suqian, Muyang and Lianyungang is the most prominent. Based on the analysis of the three typical models, this paper discusses the existing difficulties of rural e-commerce enabling rural revitalization under the background of rural revitalization strategy, which are mainly reflected in the lack of main body understanding, single production and marketing mode, lack of professional talents, and difficulties in industrial financing. To this end, it is necessary to strengthen policy propaganda, strengthen brand building, improve the training system, multiple financing and other efforts to achieve the coordinated development of rural e-commerce and rural revitalization strategy.

关键词： 乡村振兴   校地共建   实践育人  

摘要： 乡村振兴作为一项系统工程,高校参与能够为农村产业发展提供有效技术供给、有力人才保障,同时,高校将育人与国家重大战略发展需求相结合,构建高校实践育人与地方实施乡村振兴战略的有效衔接,是新时代实践育人的有效途径。结合工作实际,开展校地共建实践育人的研究,有助于进一步丰富和完善思政工作内涵,为高校立德树人与国家基层建设发展相融互促提供参考依据。

关键词： 木桶原理   经济学   管理学   平均长度   木板   教育领域  

摘要： 管理学上有一个著名的“木桶原理”,认为一只木桶盛水的多少,并不取决于桶壁上最高的那块木板,或全部木板的平均长度,而是取决于其中最短的那块木板。在经济学领域这也许是一个公认的原理,但在教育领域,当我们过度强调“短板”的时候。

关键词： 电子商务法   安全保障义务   电商平台   解释论  

摘要： 2018年,《电子商务法》将电子商务平台经营者负有安全保障义务明确规定其中,为进一步维护消费者权益提供了更有效的法律支撑,对促进我国电商行业更好更快发展具有重要作用。电子商务平台经营者作为危险源的开启者和控制者,作为开启危险源的既得利益者,其对消费者所开启的风险不止限于生命健康权利方面,还包括了其他非人身权益方面,即电商平台一般性安全保障义务具有存在的正当性。然《电子商务法》第三十八条中仅明确规定了电商平台对消费者的生命健康方面承担安全保障义务,电商平台的一般性安全保障义务适用基础为何则存在着疑问,故本文通过对《电子商务法》第三十八条进行解释论上的重构,为平台一般性安全保障义务找到适用的规范基础,以期更好保障消费者合法权益。