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关键词： 电子商务   就业质量   乡村振兴  

摘要： 就业是最大的民生,农村电子商务的发展为农户高质量就业提供了契机。本文以农村电子商务为研究对象,旨在深入探讨其对农户就业质量提升的机理和困境,并提出农村电子商务提升农户就业质量的对策建议。研究内容主要聚焦于农村电子商务对农户就业质量的直接影响和间接影响。直接影响体现在农村电子商务为农户提供了更多就业机会,拓展了就业渠道,促进了创业创新;间接影响体现在农村电子商务推动了农村产业升级和转型,进而提高了农户的就业质量和农业经济效益。本研究旨在揭示农村电子商务发展对农户就业质量的影响机制,以期为促进农户就近就业创业,实现农村经济的可持续发展和农村居民生活水平的提高,也为相关研究提供一定的参考。Employment is the most important livelihood issue. The development of rural e-commerce provides an opportunity for high-quality employment for rural households. This paper takes rural e-commerce as the research object, aiming to explore its mechanism and challenges in promoting the employment quality of rural households, and proposing countermeasures to promote the sustainable development of rural e-commerce. The research mainly focuses on the direct and indirect impacts of rural e-commerce on the employment quality of rural households. The direct impact is reflected in rural e-commerce providing more employment opportunities for rural households, expanding employment channels, and promoting entrepreneurship and innovation. The indirect impact is reflected in rural e-commerce driving rural industrial upgrading and transformation, improving employment quality, and economic benefits. The research aims to reveal the impact mechanism of rural e-commerce development on the employment quality of rural households, in order to promote rural employment and entrepreneurship, realize sustainable rural economic development, improve the living standards of farmers, and provide reference for relevant parties.

关键词： 电子商务   订单数据   数据挖掘   系统分析   优化策略  

摘要： 电子商务平台的迅速发展产生了海量的订单数据,如何有效利用这些数据对电商平台的运营优化至关重要。本文基于数据挖掘技术,对电商平台订单进行系统分析。首先,介绍了数据挖掘在电商领域的应用背景;其次,从订单特征、用户行为和商品属性三个方面,对订单数据进行了深入挖掘和分析;最后,提出了基于订单数据挖掘的电商平台优化策略。本研究为电商平台的精细化运营提供了新的思路和方法。

关键词： 电子商务   黔货   市场扩展   品牌提升  

摘要： 随着互联网和电子商务的发展,地方特产得以突破传统销售的地理和时间限制。“黔货”因偏远地理位置和不发达的物流体系,曾难以大规模流通,电子商务为这些产品提供了通往全国乃至全球市场的新渠道,但同时也带来了挑战。本研究探讨了电子商务如何帮助黔货实现市场扩展和品牌提升,分析了电子商务在品牌建设、营销策略和供应链优化等方面的作用。研究结论将为贵州省及类似地区的产品提供电子商务整合的策略指导,促进地方特色产品的持续发展,推动区域经济的均衡发展。With the development of the Internet and e-commerce, local specialties have been able to break through the geographical and time constraints of traditional sales. Due to their remote geographical location and underdeveloped logistics system, Qian Products were once difficult to circulate on a large scale. E-commerce provides a new channel for these products to reach the national and global markets, but it also brings challenges. This study examines how e-commerce can help Qian Products achieve market expansion and brand enhancement, and analyzes the role of e-commerce in brand building, marketing strategy and supply chain optimization. The conclusions of the study will provide strategic guidance on e-commerce integration for products in Guizhou Province and similar regions, promote the sustainable development of local specialty products, and promote the balanced development of regional economy.

关键词： 电子商务平台   劳动者   权益保护  

摘要： 随着互联网技术的迅猛发展,依托信息技术发展起来的商务平台成为促就业、惠民生的重要途径。现阶段,由于平台用工灵活性导致现行法律对平台劳动者无法提供有效保护。由于立法滞后等原因,我国平台经济劳动者保护陷入很大困境,主要表现为劳动关系难以认定,劳动者缺乏劳动安全和社会保障。本文通过分析电子商务平台的快速发展中企业用工的特点,劳动者的权益保护困境以及造成困境的成因等方面。从我国国情和特有特点出发,可通过优化完善我国现有的劳动关系认定模式、探索新型工会组织形式以及构建完善的社会保障体系等举措,打造多维度、多层次、多领域的电子商务平台劳动者权益维护新格局。With the rapid development of Internet technology, business platforms developed on the basis of information technology have become an important means of promoting employment and benefiting people’s livelihoods. At the present stage, the flexibility of platform employment has resulted in the inability of existing laws to provide effective protection for platform workers. Due to the lagging legislation and other reasons, the protection of workers in China’s platform economy is in a great dilemma, which is mainly manifested in the difficulty of identifying the labour relationship and the lack of labour safety and social security for the workers. This paper analyses the characteristics of labour employment in the rapid development of e-commerce platforms, the difficulties in the protection of workers’ rights and interests, and the causes of these difficulties. From the perspective of China’s national conditions and unique characteristics, we can optimize and improve China’s existing mode of identifying labour relations, explore new forms of trade union organization, and build a complete social security system to create a new pattern of safeguarding the rights and interests of workers on e-commerce platforms in a multi-dimensional, multi-level and multi-disciplinary manner.

关键词： 传统企业   网络营销   优化策略  

摘要： 网络营销是近年来新兴的一种营销方式,其覆盖面广、影响力较强,受到越来越多传统企业的重视。传统企业开展网络营销呈现出机遇与挑战并存的鲜明特点。基于此,文章首先阐述传统企业开展网络营销的优势,然后从企业发展观念和组织结构限制、专业化人才缺乏、线上线下融合度不高等角度分析当前传统企业开展网络营销面临的困境,最后有针对性地提出优化策略,以充分发挥和利用网络营销优势,为传统企业创造更大的经济价值。

关键词： 全球商业   丝绸古道   中资企业   可再生能源   人工智能   医疗保健   电子商务   投资热  

摘要： 近年来,中国作为迪拜最大贸易伙伴和最大投资来源国的地位不断巩固,已有超过8000多家中资企业在迪拜投资兴业,约5400多家公司注册成为迪拜商会活跃会员,迪拜已经成为中国企业“出海”中东的第一站。从丝绸古道商旅络绎,到20世纪双方全面建交,再到新世纪中阿开启整体合作时代,共建“一带一路”形成合作新格局,中阿双边关系不断深化向前。这其中,不断火热的中国企业迪拜投资热,就是典型的缩影。近年来,迪拜与中方不断探索达成了多项重要合作协议,一方面展现了双方在绿色技术、电子商务、人工智能、医疗保健和可再生能源等关键领域巨大的商业合作前景,以及迪拜作为全球商业枢纽的战略地位,另一方面也体现了中国企业扩展海外市场,尤其是向迪拜市场进军的浓厚兴趣。

关键词： 电子商务   安全   CiteSpace   知识图谱  

摘要： 电子商务在当今社会已经成为商业活动中不可或缺的重要形式,影响着日常生活的方方面面,而电子商务安全是确保交易顺利进行的关键因素,因此关注电子商务安全领域的发展不仅有利于保护各方利益,更有助于维护整个电商环境的健康发展。本研究通过文献计量分析,探讨国内电子商务安全领域的发文量、核心作者、研究热点和前沿,以识别并总结该领域的发文趋势、主要贡献者研究方向、关键议题以及领域未来发展的潜在方向,以期为电子商务安全领域的理论研究和行业实践提供参考和启示。E-commerce has become an indispensable and important form of commercial activities in today’s society, affecting all aspects of daily life. E-commerce security is a key factor in ensuring smooth transactions. Therefore, paying attention to the development of e-commerce security field is not only beneficial for protecting the interests of all parties, but also helps to maintain the healthy development of the entire e-commerce environment. This study uses bibliometric analysis to explore the publication volume, core authors, research hotspots, and frontiers in the field of e-commerce security in China, in order to identify and summarize the publication trends, main contributors, research directions, key issues, and potential directions for future development in this field. The aim is to provide reference and inspiration for theoretical research and industry practice in the field of e-commerce security.

关键词： 电子商务   个性化推荐算法   算法侵害   法律规制   可问责性  

摘要： 信息爆发增长催生了个性化推荐算法技术的兴起,个性化推荐算法在电子商务领域得以广泛应用。然而,个性化推荐算法的出现推动便利生活的同时,从其本质和法律属性上分析,它也必然会引发对个人权利的入侵,亟需法律做出必要的回应。在电子商务背景下对个性化推荐算法现状进行分析,发现对其法律规制存在着法律规范内涵狭窄模糊困境、意思自治困境和追责机制困境。基于以上困境,本文分别从个性推荐算法的监管者、开发者和使用者三个视角展开法律规制困境的解决路径,提升个性化推荐算法的合法性与合理性,为其的可问责性提供基础,形成从个性化推荐算法开发、实践到监管的全过程法律风险规制,为其在电子商务领域的应用进一步完善提供法理支撑。The explosive growth of information has given rise to the rise of personalized recommendation algorithm technology, and personalized recommendation algorithm has been widely used in the field of e-commerce. However, the emergence of personalized recommendation algorithms promotes convenient life. But from its essence and legal attribute analysis, it will inevitably lead to the invasion of individual rights. There is an urgent need for a legal response. In the context of e-commerce, the status of personalized recommendation algorithm is analyzed. We find that there are dilemmas of narrow and fuzzy connotation of legal norms, autonomy of meaning and accountability mechanism in its legal regulation. Based on the above dilemmas, this paper develops the solution path of legal regulation dilemmas from the three perspectives of regulators, developers and users of personalized recommendation algorithms, to improve the legitimacy and reasonableness of personalized recommendation algorithms, provide the basis of their accountability, and form the whole process of legal risk regulation from personalized recommendation algorithms’ development, practice to supervision, and to provide jurisprudential support for the application of personalized recommendation algorithms to be further perfected in the field of e-commerce. The legal support for its application in the field of e-commerce is provided by the legal theory.

关键词： 互联网时代   电子商务   高质量发展   测度与动态演进  

摘要： 随着我国经济发展的速度不断加快,互联网已经与人们的生活密切相关,电子商务在此背景下也顺势得到了较好的发展。当前,电子商务已经成为人们日常生活中常用的一种购物模式,该模式不仅便利了人们的生活,而且对于我国经济的发展也起到了较好的助力作用。基于此,本文将对互联网时代电子商务高质量发展的测度与动态演进进行分析和研究,从规模水平、经济地位、发展支撑、竞争能力、协同发展和共享发展六个维度构建电子商务高质量发展评价指标体系,并在此基础上添加对应的测度方式,有助于综合体现出现阶段我国电子商务高质量发展的实际动向,有利于我国电子商务工作的开展取得预定成效,促进其健康稳定发展。

关键词： 物流管理   仓储配送   货物流通   库存管理   信息跟踪   运输方式选择   现代供应链管理   电子商务  

摘要： 随着全球贸易的不断发展和电子商务的兴起,仓储配送在现代供应链管理中扮演着至关重要的角色。仓储配送的高效运作对于实现快速、准确、可靠的货物流通至关重要。然而,仓储配送过程中存在诸多挑战,如库存管理、配送路线规划、运输方式选择以及信息跟踪等方面的问题。因此,物流管理和优化成为提升仓储配送效率和降低成本的关键因素。本文旨在通过对仓储配送中的物流管理进行研究与优化,探索解决这些问题的有效策略。